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How To Start A Food Blog in 4 Easy Steps

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How To Start A Food Blog In 4 Easy Steps!

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Do It Yourself in 4 Easy Steps

1) Name your blog/get a domain

2) Find reliable web hosting

3) Install WordPress

4) Buy and Install A Pretty Theme

Disclaimer: Please note that some of the links below are affiliate links and I will earn a commission if you purchase through those links. I recommend these products because they are helpful and are companies that I trust.

1) Choose a name for your blog.

Domain names are short, memorable and typically end in .com (yourblogname.com). Take a bit of time to brainstorm and try to come up with a name that represents you and is unique. Once you’ve come up with a few possibilities, go to Bluehost to see if your domain name is available by entering it in the box that looks like this: find a domain Bluehost

You can check to see if the domain name that you want is available by entering it below. Remember to add .com, .net, etc. after your domain (e.g. Rosellyn.com).


Once you find a domain name that you like and which is available, you will need to find a web host.

2) Find a reliable web host.

A web host is necessary as it stores your website and makes it accessible to others on the world wide web. In other words, your website “lives” on your web host’s servers.  Bluehost has great rates and gives you your domain name for free if you decide to host with them. Cost: $3.49 to $15 per month. 

Click on the image to select a Bluehost plan . 

Blue Host Hosting

3) Install WordPress.

WordPress is a super friendly blogging software. In fact, 74.6 million websites depend on WordPress. Cost: free!

Once you’ve gotten a domain and registered for hosting with Bluehost, you’ll need to install WordPress. WordPress is the blogging software I used for Rosellyn.com. It is really easy to install and use.

Here’s how to install WordPress:

1) Login to your Bluehost account and find the “Website Builders” section. Click on the WordPress logo.

WP icon


2) On the next page click the “Install” button in the “Do it yourself FREE” section.

install wp

3)  Find your domain name and then click on “Check Domain

check domain

4) Once you’ve checked the domain, check both of these boxes: “Show advanced options” and “I have read the terms and conditions…

Enter in the name of your blog as well as your desired username and password. Write these down as these will be your login credentials. Then click on “Install Now

install now

5) After you start the installation process, you will see “Your install is complete!” on the top.  Click on “View Credentials.”

view credentials

You will now see your username and password as well as the URL where you can log in to your food blog. Be sure to write this down!

access wp


6) Click on your “Admin URL.” From here you’ll be taken to the login page. Enter in your username and password and then click “Log In

WP Login screen

7) You are now officially logged into your blog.

4) Install a WordPress theme.

Your WordPress theme will determine the look, feel and functionality of your website. Your theme is what makes your website “pretty,” “attractive,” “yours.”

One of the great things about WordPress is that there are lots of themes, to include many free themes, that you can choose from. But if you are serious about starting a food blog, I recommend going with a premium theme.

Here are some of the things to look for in a WordPress theme, premium or free:

  • Responsive: A responsive theme is built to provide the a viewing experience that is optimal.  That is to say that regardless of what your view is using to read your blog – a computer, smartphone, or tablet – your pages will be easily viewed without having to pinch or zoom.
  • Clean: A clean layout is important in a theme.  If your blog is cluttered or difficult to navigate in any way, visitors will immediately leave your site.
  • Easy to Use: Some themes are easier to use than others.  Choosing a theme that is easy to customize is important. You will want to make changes to the color scheme, add a logo or a header etc., and a theme that’s simple to use will be very important.
  • Great support team: I can’t tell you how important this is! You will have questions and you may encounter problems with your theme that you don’t know how to fix. Buying a theme with a responsive support team or community forum is will make the difference between utter frustration and a good experience.
  • Well designed: Make sure that your site is beautiful and professional. Visitors love coming to a website that looks good and is pretty. Clutter is likely to result in your visitor hitting the back button!
  • Optimized for SEO: SEO (Search Engine Optimization) means that your blog posts will be easy to find on search engines like Google, Yahoo, Bing, etc.  Find and use a theme that optimized for SEO because the higher your Google ranking, the more traffic your food blog is likely to have.


  • Security: The last thing you can afford is to have your food blog hacked. Having a theme that has airtight security is extremely important.

Here are two of my favorite premium theme offerings: StudioPress and Elegant Themes.

Click below to find a theme that best fits your personality and your vision. Both StudioPress and Elegant Themes have many beautiful themes to choose from.

Here are two StudioPress themes that work really well for food blogging.


Crave: A modern WordPress theme with appetizing aesthetic


StudioPress Premium WordPress Themes: Foodie Pro Theme

Elegant Themes 

Elegant Themes offers many amazingly beautiful layouts.  When you are looking at them, remember that your images will be replacing the images on the sample theme. Rosellyn.com is built using the Divi Theme.


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Fast Track – Hire Help

Food Blog Website Banner

Some things are easier for some than others. Setting up your own food blog depends upon who you are, how much time you have, and how much patience you have for learning something new. It definitely is possible to do yourself, however, sometimes it’s best to come to terms with your frugal urges, realize that there are professionals that do these things for a reason, and that maybe you should consider hiring one.

One of these things is hiring a website designer. There are hundreds of thousands of free website templates out there for both WordPress and Blogger, in addition to millions of spiffy plugins that promise to increase speed and traffic to your site. But just like many other occupations that you could do yourself, professionals exist for a reason. It’s not as easy as that Youtube video made it seem, and one innocent slip of the finger could bring your site crashing down.

Visitors to your website will decide within the first five seconds if they are going to stay or not. I’m sure you have landed on a website and clicked the back button pretty quickly when you realized that the website wasn’t what you thought it was going to be. We can all think of sites that have had us reaching for the big “X” before it was even finished loading. Building a website that makes a reader feel invited, and encourages them to explore a little more, is an art. There is a strategy to learning where to place the things that make a new reader click more, and come back again.

Before reaching out to a website designer, spend a little time asking yourself what your expectations are. Look at the websites that you visit and ask yourself what draws you in. Then, try to figure out how your website might have a similar look yet stand out as your own. Look at and layouts. Think about your personality and your brand. Are you a stay-at-home mom or a young professional who loves to throw classy cocktail parties? Whichever it is, you will want your website to express this to your readers. The point is, consider not just what you find attractive, but what works for the brand and your target audience. Outline your ideas and expectations, then start asking around for a reliable designer.

I have been a food blogger for the past 6 years. The creation of Rosellyn.com offered me an opportunity to blog about something I love – food. It was a natural progression for me.

I have been a website designer for the past 15 years. Twenty years of marketing research has given me the tools necessary to communicate effectively to any given target. Your website offers you the opportunity to “position” product / services to a specific target. My experience in marketing research and my art background made website design the perfect career for me. An eye for design and layout are important when thinking about a website and understanding your target audience and how to talk to them is critical. Your website needs to capture your visitors attention immediately or they will be gone. Because it is important that your content be engaging and targeted, my experience in written marketing communication offers an advantage that other website designers might not have.

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